Rachel is an international leading practitioner in strategic design with 20 years’ experience in innovating new digital services for organizations such as Microsoft, Vodafone and Transport for London. Rachel led the development of energy services for organisations such as Hitachi, Bulb, Bristol Energy and Upside Energy, exploring smart systems and flexible services in local energy, domestic heating and EVs. Rachel led Hitachi’s Co-creation Centre in Europe and was responsible for engaging C-level executives from other organizations in exploring partnership opportunities and shaping collaborative projects.
Before this, Rachel carried out digital intervention programs in healthcare, for diseases such as cancer and diabetes. At Hitachi, Rachel initiated and led a lifestyle behaviour change platform for tackling obesity and was involved in the re-design of the NHS breast screening program. Rachel has a PhD in Human-Centred Design.
Rachel helps organisations to develop novel solutions in a complex environment.
Rachel can help you to define the value proposition for a new area of business by scoping the product area, developing potential propositions, identifying business models, designing the service, and defining customer journeys.
Rachel can help you to clarify your innovation strategy and project portfolio. Where there are gaps or opportunities, Rachel can help you to apply for funding, and establish and steer projects.
Rachel can help you to develop new offerings in complex areas that require organizations to collaborate and create new relationships. Rachel can help you identify potential partners and engage prospective partners in co-creation activities to develop mutually beneficial solutions.
Rachel can help your organization deploy potential offerings by exploring the implementation of a service and its impact across different parts of the organization.
Rachel can help you engage the customer by exploring the value of offerings, evaluating their appeal, and honing the offering to the market.
Rachel can map the emerging ecosystem, including commercial offerings, ongoing trials, partner relationships, and technology requirements.