clients

Our clients include:

BT
Design Council
Microsoft
OCR
Oki
The Automation Partnership
The Countryside Agency
University of Cambridge
Vodafone
Yahoo

Examples of innovation projects
Instrata has worked with an international electronics manufacturer on an innovation project to inform the client's five-year strategy on issues around the convergence of devices in the home.
Instrata has carried out several projects for Microsoft to identify new opportunities, define new concepts and develop feasible solutions relating to:
• Looking for and finding information on the web at work, home and on the move. We have worked with a team at Microsoft to develop new features that are currently being considered for Internet Explorer.
• Convergent and ubiquitous home media devices and broadcast services. We have carried out studies of homes, developed analytic frameworks to map people's activities and their relationship to different media, and identified opportunities for new technologies.
• Location based services for mobile devices. We have worked with Microsoft to develop concepts in this emerging area.
Examples of ethnography projects
Instrata has used ethnographic research techniques:
• To deliver a prioritised set of opportunities to Yahoo for enhancing an online service so that customers are more motivated to use it.
• To develop a set of personas for an international telecoms corporation.
• To define a framework of opportunities for supporting learning on mobile handsets for an international mobile operator.
Examples of interaction design projects
Instrata has extensive experience in interaction design which includes the design of user interfaces for:
• Web sites, such as a major online travel web site, and a business-to-business trading site for a consortium of European banks
• Corporate Intranets, such as an intranet for a large management consultancy
• Browser-based applications, such as a new library cataloguing system interface
• Desktop applications, such as a shared document application and a content management system
• Embedded devices, including: LCD interfaces for factory equipment that offer minimal interaction capability and sophisticated control and visualisation systems, such as an interface to support the automation of research experiments in the pharmaceutical industry
• Handheld devices and mobile services, including the user interface for a portable entertainment device that offers gaming, safety alerts, movie player, SMS, camera and mapping
• Medical products, for both the public and practitioners