Case Study:

Vodafone

Challenge:

Vodafone wanted to encourage customers to discover new services on their mobiles

Instrata undertook an international research project to identify new opportunities to support learning on the mobile. Based on this research and a competitor analysis, we identified potential mobile learning opportunities and developed a set of design principles. Instrata facilitated workshops with the client team and realised a set of prioritised solutions. These were developed into 11 prototype concepts, which were evaluated and refined in participatory sessions with users across regions, and specified for final design.

Instrata created a definitive set of cross-channel concepts to support the learning of new services on the mobile and took them to a stage where Vodafone could have them implemented.

"Instrata have delivered great results and critical insights in a timely manner and with actionable next steps. The ethnographic research was conducted in an extremely professional manner and led directly to new service design and strategic initiatives. Instrata is great to work with partly due to their style of working but also their commitment and knowledge of the domain."

User Experience Manager, Vodafone