Ethnography involves observing people's lives and social contexts, and intervening to understand how people see aspects of their lives from their point of view. It is critical to make sense of the data and transform it into outcomes that the client finds useful.

Instrata uses structured analysis techniques to understand the meaning of the data and reach deeper insights. We then transform the findings into visual tools that the client can use in their everyday work.

Instrata delivers: insights, profiles, audits and maps, personas, segmentations, opportunities, experience frameworks, and design research.

"The work Instrata did was insightful and thoughtful; their output and insights helped enormously with our planning and with selling the value of our programme of work to the rest of the BBC"

Managing Editor, BBC