Instrata press releases

Press releases
If you would like any further information on the following, please email anita@instrata.co.uk

China's IT sector is focussing on the user
June 2006
Dr Rachel Jones reports on the SESUN project user-centred design tour of China. She discusses high level of interest in UCD, and the comparable issues to those of practitioners in Europe.
Untapped Opportunity in Mobile Market
May 2006
Research results examining what consumers aged 30 and upwards really want from their mobiles. Identifies some consumer categories, and a desire for innovative mobiles that are easy to use without being basic.
Does Radio Have a Future?
November 2005
Issues raised by Instrata, when presenting at the annual Radio Academy conference "The Edge", concerning the impact of technological advances on radio services.
Grabbing a share of the mobile phone Christmas market
December 2004
3G phones - the importance of considering the customer when designing content and services.
Instrata in DTI mission to USA
September 2004
Report on the UK government Future of User-Centred Design Technology Mission to the US. Industry leaders, including Dr Rachel Jones, founder of Instrata, undertook a fact finding mission visiting corporations, design agencies and universities in Los Angeles, San Francisco, Oregon and Seattle.
The influence of the older generation on younger mobile phone consumers
November 2004
Results of an ethnographic study into people aged 50 and over. A key finding was the high level of influence they have on determining the communication behaviour in younger people, through their place at the hub of family networks and connections.
Putting customers at the heart of product development
May 2004